All In Media have supplied Absolute Radio with completely redesigned player apps for iOS and Android in a major update.
The new-look app includes phone and tablet optimised graphics and for the first time, an In-Car Mode. Drivers will now be able to choose stations, control the app and tag content they want to find out more about later with a simpler interface.
Other features include a brand new ‘Timeline Mode’ featuring all of the songs and content played whilst in the app and a new ‘Night Mode’ with sleep-timer for listening in bed, AirPlay for listening at home on compatible remote speakers and a Radio Alarm Clock.
Over a 250,000 listeners have used Absolute Radio’s player apps in the last three months. This new 7th Generation of the player app was designed in-house and built by All In Media and the Labs team at Absolute Radio’s One Golden Square base.
The app, currently being promoted on-air across all stations, includes In-Stream functionality, the brands targeted, personalised ‘logged in and listening’ advertising solution. Consumers who sign up for an online account receive advertising relevant to their age, demographic, location or device and more music in place of the ads which aren’t relevant to them. Advertisers gain access to the station’s audience, allowing targeted ads and branded content supported by interactive visuals.
Paul Brown Digital development director at Bauer Media Group said:
Absolute Radio continues to be at the forefront of digital innovation and our 7G app ensures that we maintain our content strategy. The aim is to create longer, more engaged listening hours as we look to build on our outstanding digital listening figures. Along with a number of major updates including ‘In-Car’ mode, the new app will also provide some excellent visual enhancements for our audience.