Radio travel news experts Global Traffic Network UK (GTN) have been awarded the multi-million pound contract to deliver services on the English national traffic and travel radio station, Traffic Radio, on behalf of the Highways Agency.
The station, which broadcasts on DAB Digital Radio, online and short term FM and AM licences will be produced by GTN from 1st July. It will broadcast up-to-the-minute information about the strategic road network using six regionally-focussed streams with a mixture of regional and national information. The station is designed as a dip-in-dip-out service to complement the traffic and travel information carried by commercial radio and the BBC. It may be expanded to cover London, Scotland, Wales and Northern Ireland in due course.
Paul Hutton, Managing Director of GTN UK, is delighted:
“Traffic Radio is a significant service for travellers across England and something which is very important to the Highways Agency. We are thrilled to have been chosen to run this service having proved ourselves in a tough tender process to be the best option when considering quality, expertise and cost.”
GTN will be working with digital radio specialists Folder Media and technology experts All In Media (AIM) to deliver the service. Folder Media will manage the distribution of the service across all analogue and digital platforms, while AIM will create the audio distribution and playout that drives this innovative radio service.
“We have put together the best possible team for this ground-breaking project. Matt Deegan at Folder and Chris Gould at AIM have not only both worked on very similar projects before, but are also known across the industry for being great innovators and I know they have some fantastic ideas for the project throughout the contract period.”
Chris Gould from All In Media says:
“I am very pleased to be working with GTN to supply the technology that will enable Traffic Radio to deliver the most up-to-date bulletins and live reports on traffic conditions to its listeners.”
Matt Deegan from Folder Media adds:
“We’re very excited to be managing the broadcast of Traffic Radio, this is a truly cross-platform radio station that will reach listeners on DAB Digital Radio, Online and on FM and AM at traffic hotspots. It’s a pleasure to be working with GTN, who, like us, are true radio people”.
GTN UK is in the process of adding reporters and producers to its offices across the country to create the new Traffic Radio service. It will announce its Contract Manager shortly.