dmg Radio Australia launches iTunes tagging

DMG Radio Australia has today launched a new service for those listening to Nova or vega on the 5th generation iPod nano from Apple. 

The new service allows listeners access to title and artist information for songs playing on the FM radio built into the iPod nano, as well as ‘tag’ songs they like with the press of a button. Users will then be able to purchase any of their ‘tagged’ songs when they next sync up their iPod nano to iTunes.

DMG Radio has been working with international technology company All In Media to activate this new functionality and is the first broadcaster in Australia to make it available to its listeners.

Dean Buchanan, DMG Radio Group Program Director said:

Listeners continue to use radio to discover new music. This innovative service will make it simple for listeners to remember the songs they love hearing on the radio and prompt them to purchase when they next dock their iPod nano to iTunes.

Quite simply it’s a case of hear it, like it, tag it, buy it.

 The service is active for the following stations via the 5th generation iPod nano:

–          Nova 969, Sydney

–          Nova 100, Melbourne

–          Nova 106.9, Brisbane

–          Nova 919, Adelaide

–          Nova 937, Perth

–          Vega 95.3fm, Sydney

–          Vega 91.5fm, Melbourne

Posted on 18th December 2009 in News

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