All In Media, the leading developer of broadcast systems and smartphone apps for the radio industry has signed its first contract in Malaysia to provide a range of apps to Media Prima Berhad (Media Prima) Malaysia’s No.1 integrated media group.
This expansion into new markets is part of an on-going strategy by the company which has already provided apps to leading radio brands in Europe and Australia. AIM’s Chief Executive Officer, Chris Gould said this week,
We’re an international company with a worldwide focus. This new contract is an exciting opportunity for us in a new territory. Our team in South East Asia understand this market and we are pleased to be developing further the current successful online and smartphone offer for all of Media Prima’s branded radio stations.
The Chief Executive Officer of Radio Networks, Media Prima, Seelan Paul, said,
We believe it’s important to build on the success of our current offering of apps with a new generation of radio apps that provide much more functionality and interactivity for our listeners. By creating a suite of advanced radio apps for our stations, AIM is providing us with innovative ways to engage and interact with listeners and from a business perspective creating new revenue streams. We have engaged AIM for their reputation to deliver creative apps that are appealing and easy to use.”
Media Prima’s radio stations include some of the top radio brands in Malaysia; Hot FM reaches 3.4 million listeners every week and is the no. 1 station for the average listenership under 25 demographic. Fly FM is the number two English language station that has shown an increase of 150% in exclusive audience in the recent survey and reaches out to 563,000 listeners weekly. Their latest addition, One FM, offering stations in Mandarin and Cantonese to 861,000 listeners weekly, has emerged as the number one Malaysian Chinese radio station for the longest Time Spent Listening (TSL) among the 18-24 demographic.
Media Prima understands its audience with stations that target young audiences in the 15-35 age demographic. Almost two in ten Malaysians aged 20-24 access the internet via their mobile smart phone (The Nielsen Company, April 2011) and, with the ownership and use of smartphones growing in Malaysia, radio apps are important for these youth stations to continue to keep pace with their young listeners. AIM will be bringing the next generation of Media Prima apps to the market in 2013, with the aim of bringing the audience closer to the Media Prima brand.
This is another great win for the team at AIM which has developed over 200 radio apps. The team has also recently built the Radioplayer app in the UK.