AIM signs Australian digital radio deal

All In Media (‘AIM’) is a technology development company that provides innovative interactive solutions and consultancy services to radio stations around the world.


From its bases in Sydney and London the company has pioneered a range of successful data tools for radio stations that are making a real difference to the digital broadcasting experience.


AIM has just signed a major deal with Australia’s biggest commercial radio group, Austereo to power data applications across all their digital stations. Digital radio is launching in Australia in May 2009, and Austereo has chosen AIM to deliver the technology to generate advanced text and visual services for their radio stations.


The deal will provide Austereo with the broadcast tools to maximise the commercial opportunities of the digital platform. Radio stations will be able to broadcast additional ‘now playing’ information alongside promotional and commercial messaging. The deal covers the use of the technology to manage data feeds across online platforms too.


AIM Managing Director Chris Gould says this deal consolidates the company’s presence in Australia:

‘The Australian radio market has always been very important to us. Over the past year, from our base in Sydney we have worked closely with the industry to support the DAB+ trials, and develop tools that will really help to showcase the capabilities of the platform. Austereo share our vision, and I am really pleased to be working with them on new services that will really add impact to their launch on DABË  in 2009.’


Austereo is one of Australia’s leading media groups, with its entertainment services reaching over 4.3 million Australians weekly. The company operates two national radio networks, Today and Triple M, along with stations in all major city markets nationwide. Peter Bourke, National IT Manager, Austereo Pty Ltd said:

‘The AIM Team are a real safe pair of hands when it comes to data services on digital radio platforms. We’re confident their technology will enable us to launch new interactive services that are going to impress listeners and advertisers alike.’

Posted on 21st October 2008 in News

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