All In Media has agreed a deal with Town and Country Broadcasting to bring NME Radio to the iPhone with a free app specifically tailored for the station.
NME Radio, the UK’s national commercial new music station, has re-launched on digital TV, online and on DAB digital radio. NME Radio’s new iPhone app will connect listeners even more closely with the station. Tuning in to NME Radio via iPhone means listeners can now rate tracks, access Twitter feeds, use social networking sites, purchase tracks and interact directly with the station.
Jason Bryant, executive chairman of Town and Country Broadcasting, says:
We have worked closely with AIM to develop applications that reflect the characteristics of NME Radio. AIM has demonstrated how mobile applications are becoming essential tools for broadcasters wanting to build closer relationships with listeners and explore new revenue streams.
All In Media’s managing director, Chris Gould says:
For broadcasters, mobile applications can open up a whole new way of connecting with listeners, building station loyalty and extending the brand. We’re delighted that Town and Country Broadcasting has chosen AIM to bring NME Radio to iPhone users. We’ve worked on similar projects with GMG and Absolute and take pride in making sure each application is customised for each station.
The launch follows the recent release of an NME news, pictures and video app. Both applications are available now in the UK App Store.
AIM is also rolling out iPhone applications for Town and Country’s leading regional station, Nation Radio, and all six of its local stations in Wales.