All in Media, the leading developer of broadcast systems and mobile apps, and AdsWizz, the provider of on-line audio and video advertising solutions are delighted to announce a partnership. The partnership will further develop the integration between their product lines, providing an end-to-end solution for radio stations looking to roll out InStream advertising. Both companies are committed to the future development of monetising personalised, targeted audio and visual advertising.
InStream advertising allows advertisers to more effectively target listeners by replacing existing generic ads in audio streams with personalised audio and visual adverts, increasing both the value and size of the radio station inventory.
Jason Malaure, Chief Technology Officer, All In Media said:
We are very excited about our partnership with AdsWizz, which will allow us to offer customers a shrink-wrapped solution for targeted InStream ad replacement. Targeted audio advertising is going to be the next big thing for radio stations, increasing advertising opportunities and increasing revenues.
In all areas of the media we are seeing the need to personalise and target the radio listening experience. All in Media and AdsWizz is a natural fit and we look forward to deepening our relationship with this innovative company.
Patrick Roger, VP Sales & Marketing, AdsWizz said:
Having already worked with All In Media for Absolute Radio we know they can build great apps, and we also know they have an excellent understanding of what radio stations need from their smartphone and tablet apps.