Absolute Radio have revamped their entire network of IOS Smart Phone applications adding new DAB stations Absolute Radio 60s, home of The Beatles, Stones and Motown and Absolute Radio 70s, the UK’s Only 70s Radio Station, to the current series. Fresh apps for Absolute Radio, Absolute 80s, Absolute Radio 90s, Absolute Radio 00s, Absolute Classic Rock and Absolute Radio extra complete the stations 6th generation app launch.
The updates have been developed to furthermore increase usability and positive in app experiences across the board, and were designed in-house and co-built by the Absolute Radio OGS Labs team and All In Media. The refreshed interfaces, eye catching new design and UI allows listeners to tune into their favourite shows directly in-app with improved quality thanks to the new ‘Intelligent Streaming’ function. This ensures CD quality audio through a wireless connection with strong stream quality preventing constant buffering when listening on the move.
To date, the Absolute Radio app network has recorded over 2.5m installs and 300,000 active users. The station recorded over a 500% increase in mobile revenue growth from 2010 and forecasts that this will double into next year.
“With our sixth generation mobile ‘listen apps’ for IOS we have focused on a refreshed user interface and experience. As we approach 300,000 monthly active users (MAU’S) from an install base of over 2.5m, mobile is increasingly a very big part of logged in and listening ‘In Stream’ strategy”. Said Absolute Radio COO Clive Dickens
A host of new features are available across the new app network including the revolutionary RadioSync Technology. This allows users to scroll seamlessly through their mobile radio experience from the moment they started streaming. Listeners can remind themselves of tracks that have been played, download or share the music, buy gig tickets through the Absolute Radio ticket store and more.
Each app includes instant access to Absolute Radio’s complete podcast archive. With over 20,000 free podcasts to choose from, users can save their favourites and be notified via Push Notifications when a new episode is available. Access to all of the top interviews with artists, celebrities and presenters are available in app, via the Absolute Radio YouTube channel.
The apps also allow listeners to interact directly with the Absolute Radio studio over the phone, using SMS, email and AudioBoo with increased social network sharing functions via Facebook and Twitter.